PRINCIPLE 01

PRINCIPLE 01

Right toIntelligence

To protect intellectual capabilities from being displaced by intelligent innovative systems.

PRINCIPLE 02

PRINCIPLE 02

PurposeDriven

To augment peoples current capabilities and to innovate to solve unexplored and unaddressed problems thereby ensuring innovations add value.

PRINCIPLE 03

PRINCIPLE 03

DisruptionPrevention

To minimise social disruption by taking measures to create seamless and sustainable innovations for existing ecosystems.

PRINCIPLE 04

PRINCIPLE 04

RiskEvaluated

To reassure innovations are designed for safe, ethical, and inclusive adoption, and the risk are managed by the designer and the user equally.

PRINCIPLE 05

PRINCIPLE 05

AccountableRedesign

To allow every innovation a fair opportunity to be people-centric, sustainable and accountable by design. Also, allowing existing innovations to embed accountability in their design thinking process and reverse the existing damage.