To protect intellectual capabilities from being displaced by intelligent innovative systems.
To augment peoples current capabilities and to innovate to solve unexplored and unaddressed problems thereby ensuring innovations add value.
To minimise social disruption by taking measures to create seamless and sustainable innovations for existing ecosystems.
To reassure innovations are designed for safe, ethical, and inclusive adoption, and the risk are managed by the designer and the user equally.
To allow every innovation a fair opportunity to be people-centric, sustainable and accountable by design. Also, allowing existing innovations to embed accountability in their design thinking process and reverse the existing damage.